CNN Money reports: "Every year, hoards of online shoppers bolt when they're just a click or two away from finishing the checkout process. Maybe it's a security concern, or what if returning the item turns out to be too much of a hassle? Whatever the reason, one study found that as many as 60 percent of online shoppers flee, making shopping cart abandonment a huge and costly problem for any business selling on the Web. The great frustration for online businesses is that a salesperson can't just walk over to you and offer help."
Pretty interesting article if you're interested in chatbot technologies, or for people wanting to find new ways to reach out to their customers from their web site.