These are my rants about what is happening in the world, technology, computing, and the Internet.
Sunday, January 22, 2012
Sheena Iyengar: How to make choosing easier (Avoiding Choice Overload)
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. (Source)