Sunday, October 09, 2011

Are You Lurking? The 90-9-1 Principle of Social Media

Social networks like Twitter boast ever-climbing rates of use, but how many account holders are actually participating? A panel of Australian media experts discusses the 90-9-1 principle of social media, which has it that 90 percent of users on any social media platform are lurking, 9 percent are moderate contributors, and 1 percent are super users.

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