Dice.com reports: "Polly Pearson, vice president of employment brand and strategy engagement at EMC, understands that all too well. She has worked closely with executives there to help build the company's employment brand, and writes extensively on her blog about what you can do to build your own reputation, stay relevant, and make yourself more attractive to employers"
If you're looking for an IT related job, I would suggest watching these videos they contain good information about how to promote yourself. In the past you only had to post your resume, now you have to do a lot more.
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